Made of Kitenge

Company

Made of Kitenge all started with a bag. In march of 2017, Jean-Christophe had just embarked on a new adventure: an exchange semester at the University of Dar es Salaam in Tanzania. The colorful fabrics worn by locals and transformed into all sorts of objects soon captured his attention. Through a common friend, he met Msafiri, a young tailor and fashion designer, happy to make a few bags for him to take home. As a lot of fabric was left over, he decided to make more, to be sold back home in Switzerland. Fast forward and the two are now friends and business partners. Msafiri’s workshop has grown exponentially since then and now employs over 10 people! What’s Kitenge?

A cotton fabric printed in various colors and patterns, traditionally used to wrap around women’s waists, and as headwear. Today, it is widely used to make clothes and accessories.

Assignment

Last semester we had a group of business students working on an assignment for Made of Kitenge. This semester a group of 30 International Communication students will work on different communcation strategies for the company. The 30 students will divided into groups and focus on different target groups.

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